Family Dental Care

Dr. Claudia Anderson moved the nearly 50-year-old practice she purchased from her father in 1996 to the tree-lined streets of Park Ridge, Illinois. The business was robust at first, as loyal patients followed her to her new bustling Uptown location. However, the charming, storybook setting with plenty of foot traffic that captured the attention of Dr. Anderson also drew the competition. A large number of dentists started to operate within a mile of her location, including one right across the hall from her office.

With increased competition eating away at revenue, Dr. Anderson knew she had to do something to remain competitive. One of the strategies she employed was expanding her elective dentistry offerings with programs like Invisalign, Botox, and several teeth whitening options. The team found that not only did patients enjoy and take advantage of these services but that the elective procedures actually bolstered restorative business by getting patients through the door. The real challenge, though, was informing her patients about the new developments.

Dr. Anderson and her team started to provide one-on-one consultations with patients chairside. However, the team began to express concern that they felt awkward “pitching” patients.

This feedback, combined with the obvious realization that marketing to patients one at a time would hardly allow her to achieve any real revenue momentum, convinced Dr. Anderson she needed an expedient, non-threatening, systematic way to communicate to her entire patient base — not just those already coming in for hygiene.

Although skilled in patient outreach and social media, Dr. Anderson knew there had to be a solution out there that would let her avoid the time-consuming process of designing her own newsletters, writing content, and manually managing email lists. When her dental supply rep recommended RevenueWell, she knew right away that it fit the bill. First, the service featured a vast library of pre-built content, including educational and promotional campaigns on virtually any service the practice offered.

Second, RevenueWell would let her target each message to a specific group of patients based on their past treatment, demographics, and visit history, which she believed would greatly increase each campaign’s effectiveness. Lastly, the service would give her real-time reporting on the results of each campaign by tracking actual production through the office’s Eaglesoft practice management software.